Motorworld Cologne – Rheinland is a flagship destination for mobility culture in Germany. Set on the historic grounds of Cologne’s former airport, the venue celebrates everything that moves — from classic cars and supercars to exclusive events and fine dining. Home to prestigious automotive brands, specialty workshops, lifestyle stores, and event spaces, it’s a true playground for enthusiasts and professionals alike.
Motorworld Cologne isn’t just a location — it’s an experience that unites a diverse community of tenants, visitors, and partners under one roof.
With its impressive variety of brands and services, Motorworld Cologne faced the challenge of translating its vibrant, community-driven environment into the digital world. Each tenant — whether a car manufacturer, a boutique, or a hospitality partner — had its own story, identity, and audience.
A traditional digital presentation couldn’t capture this depth or deliver the sense of unity and discovery that defines Motorworld. The goal was clear:
To achieve this, a new, scalable digital concept was needed — one that could merge individual brand experiences into a shared, interactive world.
360INT developed the first-of-its-kind Community Marketing Concept — a groundbreaking approach that revolutionized how physical destinations can connect their tenants, partners, and visitors online.
Through a fully immersive 3D Virtual Experience of Motorworld Cologne, users can explore every showroom, workshop, restaurant, and event area in vivid detail. But this wasn’t just a 3D tour — it was a digital ecosystem where each tenant became an active participant.
Every brand within Motorworld Cologne received its own customized entry point, complete with:
This approach empowered each tenant to use the virtual tour as their own marketing and communication tool, while still being seamlessly integrated into the larger Motorworld experience.
The result? A living digital community that mirrors the physical one — where collaboration, visibility, and shared storytelling create real engagement.
With this first implementation, 360INT not only brought Motorworld Cologne to life online but also set a new standardfor digital destination marketing — one that continues to shape future Motorworld projects and beyond.
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