The Singapore Yachting Festival (SYF) is one of Asia’s premier maritime showcases, bringing together the world’s leading yacht builders, luxury lifestyle brands, and passionate boating enthusiasts. Hosted at the prestigious ONE°15 Marina Sentosa Cove, the festival has become a key event in the global yachting calendar — blending sophistication, innovation, and the vibrant energy of Singapore’s waterfront.
Following the success of the Thailand International Boat Show 2025, where 360INT created the world’s first fully immersive 3D Virtual Tour of a live yachting event, the organizers of the Singapore Yachting Festival sought to elevate their digital presence to the next level.
The challenge was to capture and communicate the festival’s dynamic atmosphere — its expansive marina layout, the impressive lineup of yachts, and the exclusive onshore experiences — in a way that resonated globally.
As with many live events, the key question was how to extend the festival’s reach beyond the event days and make it accessible to international audiences, exhibitors, and potential buyers throughout the year. The organizers also wanted a digital platform that could serve as a marketing and sales tool for future editions, demonstrating the scale, quality, and appeal of the show to partners and sponsors.
That’s where 360INT’s innovation once again set sail.
Building on the groundbreaking success achieved at the Thailand International Boat Show, 360INT developed an advanced 3D Virtual Experience of the Singapore Yachting Festival 2025 — marking the second live-event yachting show ever captured in 3D.
Using Matterport’s high-precision scanning technology, every yacht, booth, and exhibition area was digitally recreated with stunning realism. The immersive tour allows global audiences to explore the festival as if they were walking the docks in person, offering a rich and interactive storytelling experience.
Beyond the visual showcase, the virtual experience became a strategic engagement platform. It not only highlights exhibitors and brands but also serves as a sales and marketing tool for future editions — allowing organizers to attract sponsors, partners, and exhibitors with a tangible, interactive demonstration of the festival’s success.
The project’s innovation and impact caught the attention of Boating International, one of the world’s most respected yachting publications, which featured 360INT’s work in an article celebrating its unique contribution to the digital evolution of live maritime events.
Through this project, 360INT reinforced its leadership in immersive event storytelling — transforming the Singapore Yachting Festival 2025 into a global digital showcase that continues to connect, inspire, and engage long after the final yacht departs the marina.
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