Set on a private island just off the coast of Phuket, The Naka Island, A Luxury Collection Resort & Spa offers an intimate escape into tropical paradise. Surrounded by turquoise waters and lush palm trees, the resort blends Thai heritage with contemporary sophistication, creating an atmosphere of serene exclusivity.
With its luxurious villas, world-class spa, and breathtaking views of Phang Nga Bay, The Naka Island has become a favorite among discerning travelers seeking a rare balance of privacy, authenticity, and indulgence — all under the prestigious Marriott Luxury Collection brand.
For The Naka Island, the true magic lies in the experience — the warm sea breeze, the calm rhythm of the waves, and the feeling of seclusion that photos alone can’t convey.
While the resort enjoys strong recognition among luxury travelers, it faced a challenge common in high-end hospitality: how to communicate the emotional beauty and exclusivity of the destination in a digital format. Traditional marketing assets such as photos or videos couldn’t capture the immersive serenity and detailed craftsmanship of the resort’s design.
The resort needed a digital experience that would do more than show its spaces — it had to transport potential guests there, allowing them to feel the tranquility, atmosphere, and character that make The Naka Island unique.
That’s where 360INT’s immersive storytelling came in — merging technology, design, and emotion to redefine the online resort experience.
360INT created a fully immersive 3D Virtual Experience of The Naka Island Resort, designed to let viewers explore every aspect of the island’s luxurious environment — from beachfront villas and spa sanctuaries to the fine-dining pavilions and panoramic viewpoints over the Andaman Sea.
Using Matterport’s high-definition 3D scanning technology, every villa, pathway, and open-air lounge was captured with breathtaking accuracy. To preserve the resort’s natural warmth and cinematic beauty, 360INT applied its exclusive post-production enhancement process, refining each scene with precise lighting, color correction, and atmospheric depth.
The result is a virtual journey that feels alive — where guests can wander through the resort, preview their accommodations, and experience the mood and exclusivity that await them on arrival.
Beyond serving as a visual showcase, the 3D experience became a strategic sales and booking tool for both travel partners and Marriott’s marketing teams. It allows potential guests, agents, and event planners to explore the property in full immersion, helping them make confident booking decisions.
Especially the improvement of the Event sales, has impressed the Marriott Group, making the Event Staff 80% more efficient in the Event Sales process.
Through this project, 360INT brought The Naka Island’s story to life — transforming digital curiosity into emotional connection, and setting a new benchmark for luxury resort presentation in the digital era.
Receive premium content detailing how we craft emotionally charged, high-quality video/copy and innovative digital campaigns that capture attention and drive sales.
