How large are the event spaces shown in the Motorworld tours?

The 3D environments cover event halls at both the Munich and Cologne locations that can hold up to 6,000 guests, alongside conference facilities, showrooms, restaurants and cafés. Visitors can navigate between these functional areas and judge scale directly rather than from a floor plan.

Do the Motorworld tours show accessibility information?

Yes — wheelchair-accessible routes and pathways are integrated directly into the 3D environment for both locations, so visitors can check accessibility for themselves before arriving. This sits alongside event planning and sales tools aimed at corporate clients booking the venues.

What kind of venue is Motorworld, beyond a car showroom?

Motorworld combines automotive showrooms for more than 40 vehicle brands with restaurants, cafés, event halls, conference facilities and public exhibition spaces under one roof. The Munich and Cologne 3D tours were built to communicate that full multi-purpose offering in one place.

Multi-Purpose Hub

Motorworld Group

The Motorworld Group creates extraordinary multi-purpose destinations combining mobility, lifestyle, and events under one roof. 360INT partnered with Motorworld to transform their Munich and Cologne locations into immersive, fully navigable digital environments — turning complexity into clarity.

Increased event inquiries, visitor confidence, and digital visibility across both locations

Fully interactive 3D environments for Munich and Cologne

Event spaces for up to 6,000 guests clearly visualised

Integrated wheelchair accessibility routes and navigation

Multi-area exploration — showrooms, restaurants, event halls

Powerful remote sales tool for event planners and corporate clients

Community marketing concept development

The Challenge

Motorworld locations serve multiple target groups with diverse offerings — automotive showrooms, restaurants, event halls for up to 6,000 guests, and conference facilities. Traditional formats struggled to communicate spatial relationships, showcase true event scale, and provide clear accessibility information, slowing down event planning and visitor confidence.

The Solution

360INT created fully interactive 3D destination experiences for both Munich and Cologne, allowing users to explore entire locations, navigate between functional areas, and understand spatial relationships intuitively. A key innovation was integrating clear accessibility transparency — wheelchair-accessible routes and pathways — directly within the 3D environment, alongside event planning and sales tools for corporate clients.

The Results

Stronger online presence for complex multi-purpose destinations

Increased number of qualified event inquiries and faster decision-making

Better conversion rates for large-scale events up to 6,000 guests

Transparent accessibility information reducing uncertainty for all visitor groups

Streamlined coordination between stakeholders and reduced site visits

Scalable digital asset applicable across the full Motorworld network

Locations

2 Locations, One Standard

Each location carries the same design philosophy and service level — explore them individually below.

Motorworld Munich

360INT captured the full Munich location — one of Germany's most iconic automotive destinations. The immersive 3D tour covers exclusive showrooms, event halls, restaurants, and lifestyle spaces, enabling remote exploration and event planning for corporate clients and large-scale organizers.

Virtual Tour — Motorworld Munich

Motorworld Cologne

The Cologne location presents a similarly diverse ecosystem — automotive brands, event venues, and lifestyle spaces fully documented in 3D. Accessibility routes and spatial navigation are integrated throughout, supporting both visitor planning and large-scale event sales.

Virtual Tour — Motorworld Cologne

About the Client

The Motorworld Group develops, builds, and operates experience worlds dedicated to the passion for mobility. Considered the world's largest brand-independent classic car and sports car center, Motorworld brings together over 40 of the world's most valuable and exclusive vehicle brands. Their locations combine exclusive automotive showrooms, restaurants, cafés, event halls for up to 6,000 guests, conference facilities, and public lifestyle and exhibition spaces — attracting car enthusiasts, corporate clients, and large-scale event organizers.

Key Achievements

Increased digital visibility and stronger online presence for complex destinations

Improved event sales performance — more qualified inquiries and faster decision-making

Enhanced visitor confidence through transparent accessibility information

More efficient event scheduling — reduced need for physical site visits

Clear communication of full multi-purpose offering across both locations

Project Details

Client: Motorworld Group
Location: Munich and Köln, Germany
Industry: Event Venues
Category: Multi-Purpose Hub
Service: 3D Virtual Tours
Technology: Matterport 3D tour
Result: Increased event inquiries, visitor confidence, and digital visibility across both locations