Located in a historic locomotive hall in the heart of Bavaria, Motorworld Munich is more than just an automotive venue — it’s a lifestyle destination for car enthusiasts, collectors, and premium brands. The space combines a unique mix of showrooms, workshops, restaurants, event halls, and conference facilities, all centered around the shared passion for mobility and design.
As one of Europe’s most distinctive automotive hubs, Motorworld Munich brings together a vibrant community of brands and visitors under one roof, offering an ever-evolving blend of heritage, innovation, and experience.
With dozens of high-end tenants — from luxury car manufacturers and specialist workshops to hospitality and event services — Motorworld Munich needed a digital presence as dynamic and interconnected as the venue itself.
Traditional website tours or photo galleries couldn’t capture the scale, diversity, and energy of the space. Moreover, each tenant wanted to stand out individually while remaining part of the greater Motorworld ecosystem.
The goal was twofold:
In short, Motorworld needed an innovative way to turn its community concept into an interactive digital experience — and that’s where 360INT brought a fresh perspective.
360INT developed a comprehensive 3D Virtual Experience of Motorworld Munich — a visually stunning, interactive environment where users can explore every corner of the venue. From high-end showrooms and restaurants to the event and conference spaces, every element was captured with precision and style.
But what made this project truly special was the introduction of 360INT’s unique community marketing concept. Instead of creating a single, static virtual tour, 360INT integrated every tenant as part of an interconnected digital ecosystem. Each brand within Motorworld received its own individual link, complete with a custom starting position, branded start screen, and tailored features that reflect its identity — while still remaining part of the overarching Motorworld experience.
This approach transformed the 3D tour into a multi-layered marketing platform, driving collaboration between tenants and increasing visibility across all channels. The result is a living, breathing digital community that mirrors the real-world synergy of Motorworld Munich itself.
By merging advanced virtual technology with strategic brand storytelling, 360INT not only digitized a landmark but also redefined how physical spaces can thrive as digital communities.
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