Founded in 1958, Sanlorenzo Yachts is one of the world’s most prestigious yacht builders, renowned for its timeless Italian craftsmanship, bespoke design, and attention to every luxurious detail. Each Sanlorenzo yacht is a masterpiece — tailor-made to reflect the owner’s personality, lifestyle, and vision of elegance.
With a strong presence across Europe and Asia, Sanlorenzo represents the pinnacle of custom yacht construction, blending artistry, technology, and sophistication into floating works of art.
Representing a brand like Sanlorenzo online demands absolute perfection. For an audience accustomed to the finest standards of luxury and design, every pixel counts. The challenge was to create a digital experience that matched the aesthetic precision and exclusivity of Sanlorenzo’s yachts — not just showing the product, but conveying the feeling of stepping on board.
Typical 3D scans, while informative, often lack the emotional polish and cinematic quality that a luxury brand requires. Reflections, lighting inconsistencies, and technical artifacts can distract from the high-end presentation such brands deserve.
Sanlorenzo needed a partner who could elevate digital reality to the level of a luxury showroom — someone who understood both the technology of 3D visualization and the visual language of luxury branding.
That’s where 360INT’s expertise came into play.
360INT created a high-end 3D Virtual Experience that perfectly captures the craftsmanship, atmosphere, and design sophistication of Sanlorenzo Yachts. Using advanced Matterport 3D scanning technology, every detail — from the sleek deck lines to the soft interior lighting — was recorded with precision.
But 360INT went far beyond the standard. Recognizing that true luxury lies in refinement, 360INT introduced its exclusive post-production process, meticulously photoshopping and enhancing the Matterport 3D environment. This unique service — offered only by 360INT — ensures that every virtual experience meets the same uncompromising standards as the brand itself.
The result is a flawlessly polished digital showcase, where lighting, reflections, and compositions are artfully optimized to reflect the beauty and exclusivity of Sanlorenzo Yachts.
This approach not only enhances the brand’s digital presence but also redefines what’s possible in high-end yacht marketing — blending realism with artistry to create an experience worthy of the Sanlorenzo name.
Through this collaboration, 360INT once again proved that luxury isn’t just captured — it’s crafted.
360INT scanned multiple Sanlorenzo Yachts, as well as Bluegame Yachts - A Brand by SanLorenzo
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