Perched above the stunning shores of Naithon Beach, the Pullman Phuket Arcadia Naithon Beach Resort is a sanctuary of sophistication on Phuket’s tranquil northwest coast. As part of the Accor Group’s premium Pullman brand, the resort seamlessly blends contemporary elegance with breathtaking ocean views — offering guests a refined yet relaxed escape surrounded by nature.
With its elegant villas, infinity pools, award-winning dining venues, and state-of-the-art conference spaces, Pullman Arcadia Naithon Beach is not just a leisure destination — it’s also a leading venue for corporate events, luxury weddings, and exclusive retreats.
As a flagship property under the Pullman brand, the resort faced a growing need to showcase its diverse event and hospitality offerings to a global audience. Event planners, travel agents, and guests increasingly relied on digital experiences when selecting venues — yet traditional photos and videos could not fully convey the property’s layout, ambiance, and stunning views.
The resort’s sales and marketing teams sought a digital tool that could go beyond visuals — one that would let clients feelthe resort before they arrived. The goal was to reduce the need for physical site inspections, speed up the decision-making process, and maintain the premium standards of the Accor brand.
Given the success of 360INT’s previous collaboration with Pullman Karon Beach, the resort turned to 360INT — an Accor-approved partner — to create a next-generation virtual experience that would elevate their digital presence and sales strategy.
360INT developed a fully immersive 3D Virtual Tour of the Pullman Phuket Arcadia Naithon Beach Resort, designed to transport online visitors directly into the property’s serene world. Using Matterport’s state-of-the-art 3D scanning technology, every space — from ocean-view villas to conference rooms and beachfront dining venues — was captured with cinematic precision.
Each area was then refined through 360INT’s signature post-production enhancement process, ensuring natural lighting, vibrant detail, and visual consistency aligned with Accor’s global brand standards.
But the project went beyond just visual beauty — it was a strategic sales tool.
With the 3D experience, the resort’s event and sales team can now:
The impact was transformative:
By merging innovation with emotion, 360INT helped Pullman Phuket Arcadia Naithon Beach Resort turn its breathtaking property into a living digital experience — one that inspires travelers, empowers planners, and drives measurable business success.
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