The Thailand International Boat Show (TIBS) is one of Asia’s premier luxury lifestyle and yachting events, held annually at the award-winning Royal Phuket Marina. Each year, the event brings together world-class yacht builders, marine brands, and high-net-worth visitors from across the globe — all against the stunning backdrop of Thailand’s southern coast.
In the world of luxury yachting, experiences are everything — and few events capture that spirit like the Thailand International Boat Show 2025. Hosted in the tropical paradise of Phuket, the show brings together global brands, boat enthusiasts, and lifestyle connoisseurs.
Yet, despite its scale and prestige, one challenge remained: how to extend the magic of this exclusive live event beyond its physical limits. Once the docks were cleared and the lights dimmed, the atmosphere, the craftsmanship, and the stories behind each vessel faded with it. For international audiences and potential buyers unable to attend, that meant a missed opportunity to experience the event’s full potential.
The organizers needed a way to preserve and showcase the event’s energy — and to open it up to a global audience 24/7, long after the last yacht set sail.
That’s where 360INT stepped in.
360INT created the first-ever 3D Virtual Tour of a live international boat and yachting show, using Matterport’s advanced 3D scanning technology to capture every detail of the Thailand International Boat Show 2025 in stunning realism.
This immersive experience allows users to explore the marina, step aboard luxury yachts, and wander through exhibitor areas — all from their screens, anytime, anywhere. The tour doesn’t just document the event; it transforms it into an interactive digital showroom, where every yacht, brand, and partnership continues to live and engage audiences long after the event ends.
Beyond audience engagement, the 3D tour now serves as a strategic sales tool for upcoming shows. Event hosts and organizers can showcase previous editions in a fully interactive environment, offering potential sponsors and exhibitors a firsthand view of the event’s scale and premium positioning.
Through this project, 360INT not only extended the lifespan of the Thailand International Boat Show but also redefined how recurring live events can connect, inspire, and grow through immersive digital storytelling.
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