As one of the world’s most prestigious yacht manufacturers, Sanlorenzo represents the pinnacle of Italian craftsmanship, bespoke design, and nautical engineering. Each yacht is a piece of floating architecture — tailored, timeless, and crafted with uncompromising attention to detail.

Across Asia, Sanlorenzo has become the choice of discerning yacht owners who expect nothing less than perfection, inside and out.

To elevate their digital showroom and provide a modern, high-end sales experience, Sanlorenzo partnered with 360INT to bring four exclusive models into immersive 3D.

Services Rendered:

3D Marketing Concept, Live-Event 3D Scan, Matterport

The Challenge:

Luxury yachts demand premium presentation, but traditional photography often fails to capture the true scale, craftsmanship, and spatial flow of these vessels.

Sanlorenzo needed a digital solution that could:

  • convey the unique atmosphere of each yacht line,
  • highlight custom interiors and premium materials,
  • provide international clients with a “real” onboard experience remotely,
  • support brokers with stronger online sales tools, and
  • match the high standards of the Sanlorenzo brand worldwide.

Additionally, the scans were conducted across two major yachting hubs — Phuket and Singapore — requiring logistical precision and consistent output across all models.

The project included four distinct yachts:

Each model represented its own identity, interior concept, and spatial engineering — all of which needed to be preserved flawlessly in the final digital experience.

SanlorenzoSX88


Sanlorenzo SD96


Sanlorenzo SL90A>

Sanlorenzo SL96A

The Solution:

360INT delivered a luxury-level 3D Virtual Showcase for all four yachts, using precision Matterport scanning combined with 360INT’s signature post-production retouching, a service unmatched in the industry.

The result: yacht walkthroughs that look better than reality, without compromising authenticity.

What made this project exceptional

1. Ultra-Refined Matterport 3D Tours

360INT enhanced each scan through advanced image optimization, color correction, Matterport 3D Photoshop capabilities and ambience balancing — a unique process we developed specifically for high-end yacht brands.

2. True-to-scale interior representation

Layouts, passageways, and cabin proportions were captured with accuracy critical for clients evaluating spaces remotely.

3. Multi-location consistency

Despite scanning across Phuket and Singapore marinas, each tour feels identical in quality, lighting, and navigation — essential for a luxury brand’s portfolio.

4. Perfect sales tool for international buyers

Brokers can now host digital walkthroughs, reducing the need for physical viewings and accelerating buyer decisions.

5. Integrated presentation assets

Each tour can be embedded into websites, shared with clients, or used during yacht exhibitions and VIP events.

Models Scanned by 360INT

Sanlorenzo SL90A – Asymmetric elegance and spacious open decks
Sanlorenzo SD96 – Classic lines with contemporary interior design
Sanlorenzo SL96A – A bold expression of asymmetrical architecture
Sanlorenzo SX88 – The crossover yacht redefining lifestyle at sea

Each model received a fully personalized digital capture, respecting its individual identity within the Sanlorenzo fleet.

Impact

The digital tours now serve as a premium global sales tool, giving Sanlorenzo’s clients the ability to explore every yacht from anywhere in the world.

Brokers across Asia and Europe report improved engagement, smoother remote presentations, and faster lead qualification thanks to the immersive clarity of the 360INT experience.

Sanlorenzo’s digital showroom now matches the sophistication of its yachts — setting a new benchmark for luxury yacht marketing.

Exceptional Marketing Execution: High-Quality Design, Strategy, and Future-Proof Digital Solutions.

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