Creative process walkthroughs

Creative Process Walkthroughs
Behind every 360INT experience lies a structured, multi-layered creative process designed to turn a physical space into an emotional, intuitive, and purposeful digital journey. While most providers show “how they scan,” we reveal how we think, how we design, and how we transform raw spaces into strategic storytelling tools.

1. Understanding the Purpose Behind the Space

Every creative process begins with clarity.
We define:

• What the experience must achieve (sales, onboarding, education, marketing, documentation).
• Who will use it (planners, guests, buyers, investors, job applicants).
• What emotions the tour must evoke (trust, excitement, comfort, curiosity).

This foundation ensures the final tour feels intentional—not generic.

2. Designing the Experience Before Turning on a Camera

We create a concept map outlining:

• user pathways
• key highlights
• storytelling moments
• emotional touchpoints
• decision-making triggers
• problem-solving interactions

This is where UX meets architecture and psychology.
We design the digital “flow” exactly like an architect designs a building.

3. The Capture Strategy: Scanning With Purpose

We plan every angle, movement, and capture point to guide the viewer naturally—removing the friction common in basic Matterport scans.
This includes:

• ideal lighting windows
• movement logic
• mirroring real guest behavior
• preparing scenes and setups
• staging for clarity

The goal: your audience never thinks. They simply understand.

4. Bringing Spaces to Life With Creative Enhancements

After scanning, the transformation begins.
This includes:

• correcting reflections and removing cameras
• adding staged setups (MICE setups, weddings, showroom experiences)
• designing custom interactive panels
• embedding video, audio, PDFs, and micro-stories
• creating menu systems, layers, and guided paths
• integrating AR extensions or CGI for incomplete areas

This is where your experience becomes uniquely “360INT.”

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5. Brand Storytelling Through Spatial Design

We align everything with your brand identity—color, tone, service philosophy, and emotional signature.
A luxury resort feels calming and refined.
A factory feels structured and trustworthy.
A museum feels curious and inspiring.
A showroom feels personal and human-centered.

This isn't decoration—it’s spatial branding.

6. Technical & Strategic Integration

We optimize for:

• marketing funnel flows
• event planning workflows
• Google Maps visibility
• international audience usability
• mobile-first responsiveness
• lead generation and interactions

Your tour becomes a functional business tool—not just digital real estate.

7. Delivery, Training & Long-Term Growth

We onboard your team on how to use the content daily and grow with it over time:

• new setups
• new projects
• updated imagery
• seasonal changes
• new business goals

A 360INT tour evolves alongside your brand.

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