Interactive Car Showrooms & Model Launches: Bringing Automotive Stories to Life in 3D

If there’s one thing the automotive world understands better than anyone, it’s emotion.
A car isn’t just a product—it’s aspiration, identity, performance, craftsmanship, and the dream of the next journey. But today’s buyers expect more than glossy brochures or a quick walk around the showroom. They want to feel the story before they even step inside.

That’s where interactive 3D car showrooms and digital model launches transform the game.

A First Impression That Moves Like the Brand

Picture this: A potential buyer sitting at home in Dubai, London, or Singapore clicks a link… and instantly steps into your showroom.
They meet the sales expert virtually, view the lineup, walk around each vehicle, inspect details, play embedded videos, and read specs—all at their own pace.

You’re not selling a car.
You’re offering a guided emotional preview, accessible 24/7.

Whether it's Aston Martin, Mercedes-Benz, Maserati, or boutique supercar brands—360INT creates digital twins that elevate every touchpoint.

Highlight Features That Sell Themselves

Interactive 3D showrooms allow customers to explore what truly matters:

• Engine details, trim levels, or customization options
• Interior finishes from multiple angles
• Unique craftsmanship and design philosophy
• Special services like restoration, heritage models, or after-sales care

Each showroom becomes an interactive narrative, turning curiosity into qualified leads.

Aston Martin, for example, doesn’t expect digital tours to “sell the car”—but they do expect them to create trust, transparency, and a personal connection with the sales advisor before the first appointment. And it works.

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Model Launches Without Borders

Launch events used to be limited by geography.
Now, a digital twin removes every boundary.

With 360INT, brands can:

• Reveal a new model online through a guided walkthrough
• Add video intros from the GM or brand ambassador
• Showcase engineering highlights with interactive hotspots
• Offer multi-language navigation for global campaigns
• Integrate into Google Maps for local visibility

It’s a launch event—reimagined for a global audience.

A Digital Space That Learns & Adapts

Every detail can be personalized:

• Custom menus for model selection
• Photoshopped clean-ups to maintain luxury standards
• On-brand UI design that reflects brand identity
• AR extensions to preview vehicles or features in real-life environments
• Lead-generation tools integrated directly into the tour

This is where our in-house development team unlocks possibilities beyond basic Matterport.

When Transparency Builds Trust

A powerful digital showroom doesn’t hide anything.
It brings forward the human side—introducing the team, the GM, or the specialist behind the brand.

Mercedes-Benz and Aston Martin saw a substantial increase in lead quality once visitors could virtually “meet” the showroom leadership team before visiting in person.

It’s simple psychology:
People buy from people they feel connected to.

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